
Sam Goulden
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Guy Beardsley
I’m the owner of a successful Shopify store, Iron-Mills, where I’ve grown a premium e-commerce brand from the ground up. Along the way, one of the biggest challenges I faced was forecasting — knowing how much stock to order, when to reorder, and how to scale without overcommitting or running out.
That’s what inspired me to co-found Forecastly — a tool built specifically for e-commerce businesses to manage inventory and predict demand with confidence.
I’m a trained engineer, now working in finance at Rolls-Royce, where I combine technical thinking with financial modelling every day. Forecastly brings together everything I’ve learned across both industries to help other store owners plan smarter and grow sustainably.